Privacy Policy
Last updated: January 2026
1. Introduction
Defamation Guard Law Firm ("the Firm", "we", "us") is committed to protecting your privacy. This policy explains how we collect, use, store, and safeguard your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
For the purposes of data protection law, we are the data controller. Our registered address is 30 St Mary Axe, London EC3A 8BF.
2. Data We Collect
We may collect the following categories of personal data:
- Identity data: Full name, title, date of birth
- Contact data: Email address, telephone number, postal address
- Case data: Details of your legal matter, including supporting documents and correspondence
- Financial data: Billing information and payment details
- Technical data: IP address, browser type, operating system, pages visited, and referring URL
- Communication data: Records of correspondence with us, including emails and form submissions
3. How We Collect Your Data
We collect personal data through:
- Contact forms and case evaluation forms on our website
- Email, telephone, and postal correspondence
- In-person consultations and meetings
- Third parties such as other solicitors, barristers, or courts
- Automated technologies such as cookies and analytics tools
4. Lawful Bases for Processing
We process your personal data on one or more of the following lawful bases:
- Consent: Where you have given clear consent (e.g. subscribing to our newsletter)
- Contract: Where processing is necessary for the performance of a contract (e.g. providing legal services)
- Legal obligation: Where we are required to comply with a legal or regulatory obligation (e.g. anti-money laundering checks)
- Legitimate interests: Where processing is necessary for our legitimate interests, such as improving our services, provided these do not override your rights
5. How We Use Your Data
We use your personal data to:
- Respond to your enquiries and provide legal advice
- Manage and administer your legal matter
- Send you updates, newsletters, and marketing communications (only with your consent)
- Comply with our regulatory and legal obligations
- Improve our website and services through analytics
- Prevent fraud and ensure the security of our systems
We do not sell your personal data to third parties.
6. Third-Party Processors
We may share your data with the following categories of third-party processors:
- Cloudflare: Website security, performance optimisation, and bot protection (Turnstile CAPTCHA)
- Email service providers: For sending transactional and marketing emails
- Cloud hosting providers: For secure data storage and website hosting
- Barristers and experts: Where required for your legal matter
- Courts and regulatory bodies: Where required by law or legal proceedings
All third-party processors are required to process your data in accordance with applicable data protection law.
7. International Transfers
Some of our third-party service providers may process data outside the United Kingdom. Where this occurs, we ensure appropriate safeguards are in place, such as standard contractual clauses approved by the Information Commissioner's Office (ICO), or the recipient country has been assessed as providing an adequate level of data protection.
8. Data Retention
We retain personal data for as long as necessary to fulfil the purposes for which it was collected and as required by our legal and regulatory obligations. For legal matters, we typically retain files for a minimum of six years after the conclusion of the matter, in line with the Limitation Act 1980 and SRA requirements.
Newsletter subscriber data is retained until you unsubscribe. Website analytics data is retained in anonymised form.
9. Your Rights
Under UK GDPR, you have the following rights:
- Right of access: Request a copy of the personal data we hold about you
- Right to rectification: Request correction of inaccurate or incomplete data
- Right to erasure: Request deletion of your data (subject to legal retention requirements)
- Right to restrict processing: Request that we limit how we use your data
- Right to data portability: Request your data in a structured, machine-readable format
- Right to object: Object to processing based on legitimate interests or for direct marketing
- Right to withdraw consent: Withdraw consent at any time where processing is based on consent
To exercise any of these rights, please contact us at help@defamationguardlaw.com. We will respond within one month of receiving your request.
10. Cookies
Our website uses cookies for essential functionality and analytics. For full details, please see our Cookie Policy.
11. Data Breach Procedures
In the event of a personal data breach, we will assess the risk to your rights and freedoms. Where required, we will notify the Information Commissioner's Office (ICO) within 72 hours and inform affected individuals without undue delay.
12. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date.
13. Contact and Complaints
For privacy concerns or to exercise your data protection rights, email help@defamationguardlaw.com.
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk/make-a-complaint.